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The Alluring Value of Simplicity: Launching Changes that Stick (Webinar)
Thursday, September 05, 2019, 2:00 PM CDT
Category: Webinar

The Alluring Value of Simplicity:  Launching Changes that Stick

Our brains have a built-in safety mechanism that causes us to naturally resist change, even if that change will ultimately improve our life or work.  So how do you get people to change when their brains view change as a threat?

Join us for an interesting storytelling session on how to surface the desire to change in ourselves and others.  You’ll discover:

•    Three brain hacks for bypassing our natural resistance to change.
•    Why purchasing that 5 am flight six months before your trip seems like such a great idea at the time, but feels like a really poor choice the night before you leave and how to use that experience to get change buy-in in your work environment.
•    How to embrace the alluring value of simplicity when designing effective change programs.

Speaker:  Susan Franzen

Susan Franzen is Managing Partner for PatternShifts, LLC, a performance improvement company and also serves as Leadership and Strategy Development Manager for The University of Texas Permian Basin.  She is a strategic, visionary leader for growth, and performance improvement, integrating brain science to facilitate dynamic organizational change.

She achieves mission alignment through culture change, communication, and collaborative improvements.  As Assistant Vice Chancellor for Organizational Effectiveness at The University of Texas System (2015-2019), she led the broadest and deepest organizational assessment in the history of the UT System, engaging multiple levels of staff and faculty at all 14 institutions, leading to 26 recommendations for change.

Susan joined the UT System in 2008 as Director, Leadership Institute where she was responsible for designing, developing, and leading transformational programs to build leadership culture and capacity across the UT System institutions.  She was promoted to Director, Shared Services Innovations where she led change management efforts for a multi-campus enterprise resource planning implementation and office building consolidations.  

Prior to joining UT, Susan served as Founder and President of ComTutor computer and customer service training (1993-1997), CT Solutions call center and customer service training (1997-2003), and LifeU, a national leadership, organizational development, and executive coaching firm (2003-2011).  She has worked in both public and private sectors with clients in healthcare, higher education, financial services, non-profits, and technology.

Susan holds a Bachelor’s in Business Administration from Elmhurst College and a Master’s in the Neuroscience of Leadership from Middlesex University.  She is certified in DiSCTM Behavioral Theory, Training and Development (Boston University), Executive Coaching, The Leadership Challenge, Kirkpatrick Evaluation, and Prosci Change Management.  She is Board Chair for Hospice Austin.

Webinars are free for Texas PRIMA members.  Must be a current member of Texas PRIMA to register.


Contact: [email protected]